The high buyer-intent translates into success for marketers. 93% of Pinterest users plan purchases based on content from the platform. The company’s 2019 seasonal insights report showed 83% of weekly pinners made a purchase based on content from brands on Pinterest. It’s especially popular with moms – 80% of mothers in the US who use the internet are on Pinterest.Ī lot of people buy something after seeing content on Pinterest. That makes it a great plaform to increase your reach and get in front of new customers.Īpproximately two-thirds of Pinterest users are women. In terms of our sales funnel, this puts people on Pinterest at the top of our sales funnel – “Awareness”. Users on Pinterest are open and actively looking for new things – they’re not searching for specific products or specific brands. This means real potential for your pins to go “viral” and grow organically.ĩ7% of Pinterest searches are unbranded. Users can “re-pin” posts they find on Pinterest to their own boards. For example, “Womens shoes” or “hunting backpacks”.

Users can also create “boards”, which are a group of pins all on a specific topic. These are, almost always, image or video, and can link off Pinterest to their original source. Unlike Google, which is predominantly text, or Facebook, which is a mixture, with Pinterest it’s images that are the star of the show Here’s what you need to know about Pinterest: But you might not be familiar with Pinterest – despite the fact that it has over 335 million monthly active users. I’m going to assume anyone reading this is familiar with Facebook and Google. This post will look at how you can get started driving traffic from Pinterest, organic and paid. Better yet, you can still be ahead of the curve, while the majority of sellers still stick to Google or Facebook.

High buyer-intent, high levels of engagement and great organic reach make it a perfect fit for a sustainable long-term traffic strategy. Pinterest is one of the newest and most under-utilized platforms for Amazon sellers to use to drive traffic.

Amazon affiliate marketing pinterest